Carrick Wealth is a bespoke wealth and investment consultancy based in Cape Town. Carrick Wealth services high-net wealth individuals who range from international investors to expatriates. Carrick Wealth required an identity to match their global expertise and capability to control the transient nature of money and wealth. The identity needed to elicit a perception of stability and control while providing a deep sense of global authority.

 

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The Carrick identity is inspired by key characteristic of mythological and natural symbols of a ruler. A visual represenation of power and security, the symbol is a purist representation of complex, deeply meaningful archetypal characters in the natural and historic world within one unified meta-iconic shape.

 

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Agency:
Rogue Brand Agency
Brand Strategy: Brad Dessington
Creative Director: Adam Botha
Lead Creative: Chris Engelbrecht