Rogue Brand Agency started as a boutique branding agency in 2009 and has since become one of the leading brand communications agencies in South Africa.
With growth came the need for an evolution of the identity. The original concept for the identity was based on a phoenix rising from nothing. The evolution of this concept evolved into a falcon in full flight. The icon is a dual symbol of a falcon in full flight and the eyes of a falcon, fixed and focused.
Core to the Rogue philosophy is the space where creativity and strategy meet to create something truly unique. The visual language captures this sentiment in combining solid geometric shapes in abstract forms to depict an ever-changing visual language. This is applied to all business cards and collateral, each person having a unique symbol associated to their personality.