The BetterLife Group were looking to extend their offering to beyond just mortgage origination and insurance by creating easy and hassle-free access to a range of services related to the home. The solution, Snappy. An app that connects you to a qualified community of people and companies, enabling you to more conveniently meet all the connecting, maintaining, improving, servicing, protecting and financing needs in and around your home.

To position Snappy as the go-to solution to keep you in a constant state of comfortable bliss, we identified key characteristics that are inherent to the innocent archetype. The essence of the brand is further reinforced by the payoff line It’s sorted.



A symbol of service and immediacy.

The bell combines a one step physical action with an auditory alert, prompting immediate service attention from the service provider. This visual metaphor encapsulates and signifies the function of Snappy. It’s a wide range of current and future services available at the tap of a finger. We are bringing the concept of the service bell into a modern space – one tap and an audio affirmation that assistance is on its way.




Rogue Brand Agency
Brand Strategy: George Chen
Creative Director: Julia Rutherford
Lead Creative: Chris Engelbrecht


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