Conventional thinking supports creative people are left brain thinkers and that the right brain favours more analytically minded people. We challenged this in saying, why use your left or right brain when you can use your whole brain? The resulting brand positioning is a harmony between left and right, being the outcome of a Vega education, “Whole Brain Thinking”.
The creative solution required shifting the paradigm using whole brain thinking. The left brain represented by the diamond. The right brain represented by the sun. When they combine, there is a perfect harmony of realising brand solutions that are grounded in strategy yet illuminated through creativity.